Get Creative with Your Messaging to Increase Adoption

Registration ends November 17, 2022 at Noon

Have you heard this before? “Announcing! Beginning today, you’ll start using the new Amazing Tool as part of your job. It’s shiny and does things that our old system couldn’t. Get excited – your life is about to get much easier.” Unfortunately, this is more common than we’d like in today’s business world. To solve this, we often think about the basics of change management and make sure we’re explaining the WHY behind the change. But, we often forget about how to motivate and excite our employees. Creative messaging isn’t just reserved for marketing. This session will share stories from the real world and we’ll talk about the importance of crafting a message that sells your program that resonates and excites your audience.

Presenter: Maggie Redling

Maggie Redling (she/her/hers) is a Leadership Development & HR Business Partner at Booster and she runs Wrestling With Talent with Coleman Williams. Maggie knew from a young age that learning was her calling. She was the young girl always playing teacher and, while her students have changed from stuffed animals to employees, her motivation to help others see potential in themselves hasn’t. Maggie’s research-minded brain helps teams choose the right intervention at the right time while her positivity allows her to build quick and meaningful relationships.

Presenter: Coleman Williams

Coleman (he/him/his) is a Director of Culture & Learning at Booster. He started his career teaching high school students about business and has since found his passion for helping an organization focus on the future and build a learning culture. It is his role to develop, fine-tune, and implement talent processes and tools to align with business strategy and improve employee experiences. And, in 2020, he joined forces with his tag-team partner, Maggie Redling, to open the doors of Wrestling With Talent.